Brand, product visual & Art Direction.
New York–based Creative Director, Chaoqun Wang works across campaign, branding and design systems to help developing provocative and thoughtful brand initiatives. She has led large-scale rebrands and creative outputs for clients including Instacart, TikTok, Apple, and Google.Currently, she leads 2D Design at Tom Ford Beauty, evolving the brand’s digital presence across global campaigns, product launches, and partner platforms.
Brand, product & Art direction. New York–based Creative Director Chaoqun Wang’s work spans campaign works, branding and visual design system to craft provocative brand initiatives.
She has previously led large-scale rebrands and creative outputs for clients including Instacart, TikTok, Apple and Google.
She is currently leading 2D Design at Tom Ford Beauty, where she helps evolve the brand’s digital presence across campaign art directions, product launches, and partner platforms.
Apple Inc
Conceptual development, design execution on the 360° launch campaigns for iPhone, iPad, and selected Store openings.
Monotype X KnownUnknown
Participating artist in the Monotype x KnownUnknown NFT collection, celebrating the launch of the Helvetica Now typeface.
Rakuten Mobile
Amongst the founding creatives behind the launch of Japan’s fourth major mobile network across digital, print, and retail.
Daily Pay
Brand refresh for Dailypay, helping to ‘rewrite the invisible rules of money’ through a bold new visual identity system.
Google Android
Collaborated with Google to extend its Android visual system across Google devices and third-party retail experiences.
Wells Fargo Allspring
Renewal of Wells Fargo’s new wealth management brand as one of the lead creatives to help refreshing its new look.
Instacart
Instacart’s brand evolution; helping reposition the company from grocery delivery to a broader lifestyle based service.
TikTok Music
Collaborated with TikTok and launched its music streaming business, bridging music with a new generation of consumers.
1.
INSTACART
BRANDING, UIUX
Instacart’s rebrand reflects its growth from a grocery delivery service to a broader retail technology platform. The updated identity retains the iconic carrot, reimagined to represent both efficient shopping and the enjoyment of food, with added motion and digital flexibility. New typography and food-inspired colors bring cohesion across all touch points including consumer, retail, and advertising. This refreshed look strengthens the brand’s connection to everyday household needs.
1.
INSTACART
BRANDING, UIUX
Instacart’s rebrand reflects its growth from a grocery delivery service to a broader retail technology platform. The updated identity retains the iconic carrot, reimagined to represent both efficient shopping and the enjoyment of food, with added motion and digital flexibility. New typography and food-inspired colors bring cohesion across all touch points including consumer, retail, and advertising. This refreshed look strengthens the brand’s connection to everyday household needs.
1.
INSTACART
BRANDING, UIUX
Instacart’s rebrand reflects its growth from a grocery delivery service to a broader retail technology platform. The updated identity retains the iconic carrot, reimagined to represent both efficient shopping and the enjoyment of food, with added motion and digital flexibility. New typography and food-inspired colors bring cohesion across all touch points including consumer, retail, and advertising. This refreshed look strengthens the brand’s connection to everyday household needs.
1.
INSTACART
BRANDING, UIUX
Instacart’s rebrand reflects its growth from a grocery delivery service to a broader retail technology platform. The updated identity retains the iconic carrot, reimagined to represent both efficient shopping and the enjoyment of food, with added motion and digital flexibility. New typography and food-inspired colors bring cohesion across all touch points including consumer, retail, and advertising. This refreshed look strengthens the brand’s connection to everyday household needs.
2.
RUNWAY LANDING PAGE
WEB DESIGN, UIUX
As a core member of the Runway-initiative production team behind the beauty content, I led the design and direction of the digital vessel, a dedicated landing page experience across web and mobile activation. From concept development to on-set collaboration, I oversaw content strategy, sketching up visual contents as well as working cross-functionally with developers and marketing to deliver a seamless showcase for the season’s product launches.
2.
RUNWAY LANDING PAGE
WEB DESIGN, UIUX
As a core member of the Runway-initiative production team behind the beauty content, I led the design and direction of the digital vessel, a dedicated landing page experience across web and mobile activation. From concept development to on-set collaboration, I oversaw content strategy, sketching up visual contents as well as working cross-functionally with developers and marketing to deliver a seamless showcase for the season’s product launches.
2.
RUNWAY LANDING PAGE
WEB DESIGN, UIUX
As a core member of the Runway-initiative production team behind the beauty content, I led the design and direction of the digital vessel, a dedicated landing page experience across web and mobile activation. From concept development to on-set collaboration, I oversaw content strategy, sketching up visual contents as well as working cross-functionally with developers and marketing to deliver a seamless showcase for the season’s product launches.
2.
RUNWAY LANDING PAGE
WEB DESIGN, UIUX
As a core member of the Runway-initiative production team behind the beauty content, I led the design and direction of the digital vessel, a dedicated landing page experience across web and mobile activation. From concept development to on-set collaboration, I oversaw content strategy, sketching up visual contents as well as working cross-functionally with developers and marketing to deliver a seamless showcase for the season’s product launches.
3.
Rakuten Rebranding
DESIGN SYSTEM, BRANDING
Visual system design of the Rakuten Rebrand. To unify the company’s expanding portfolio of brands and services under one cohesive visual identity, our team helped developing a refreshed color palette, bespoke typography, and an expanded iconography suite from UX icons to expressive brand gestures. The new brand assets aims to balance individuality and consistency across platform as well as to reflect Rakuten’s evolving brand spirit of optimism, innovation, and connection.
3.
Rakuten Rebranding
DESIGN SYSTEM, BRANDING
Visual system design of the Rakuten Rebrand. To unify the company’s expanding portfolio of brands and services under one cohesive visual identity, our team helped developing a refreshed color palette, bespoke typography, and an expanded iconography suite from UX icons to expressive brand gestures. The new brand assets aims to balance individuality and consistency across platform as well as to reflect Rakuten’s evolving brand spirit of optimism, innovation, and connection.
3.
Rakuten Rebranding
DESIGN SYSTEM, BRANDING
Visual system design of the Rakuten Rebrand. To unify the company’s expanding portfolio of brands and services under one cohesive visual identity, our team helped developing a refreshed color palette, bespoke typography, and an expanded iconography suite from UX icons to expressive brand gestures. The new brand assets aims to balance individuality and consistency across platform as well as to reflect Rakuten’s evolving brand spirit of optimism, innovation, and connection.
3.
Rakuten Rebranding
DESIGN SYSTEM, BRANDING
Visual system design of the Rakuten Rebrand. To unify the company’s expanding portfolio of brands and services under one cohesive visual identity, our team helped developing a refreshed color palette, bespoke typography, and an expanded iconography suite from UX icons to expressive brand gestures. The new brand assets aims to balance individuality and consistency across platform as well as to reflect Rakuten’s evolving brand spirit of optimism, innovation, and connection.
4.
Rakuten Sans Type
TYPE DESIGN, ART DIRECTION
Led the creation of the new corporate typeface design for Rakuten Inc — Rakuten Sans. The new typeface aims to visually embody Rakuten’s brand persona that stands for optimistic, warm, and bold in spirit as well as to help unifying the brand and its consistent use across global touch points. The new font system introduced four new distinct yet harmonious styles to meet the brand’s diverse communication needs. The styles range from playful to impactful to suit the business's emerging needs across industries.
4.
Rakuten Sans Type
TYPE DESIGN, ART DIRECTION
Led the creation of the new corporate typeface design for Rakuten Inc — Rakuten Sans. The new typeface aims to visually embody Rakuten’s brand persona that stands for optimistic, warm, and bold in spirit as well as to help unifying the brand and its consistent use across global touch points. The new font system introduced four new distinct yet harmonious styles to meet the brand’s diverse communication needs. The styles range from playful to impactful to suit the business's emerging needs across industries.
4.
Rakuten Sans Type
TYPE DESIGN, ART DIRECTION
Led the creation of the new corporate typeface design for Rakuten Inc — Rakuten Sans. The new typeface aims to visually embody Rakuten’s brand persona that stands for optimistic, warm, and bold in spirit as well as to help unifying the brand and its consistent use across global touch points. The new font system introduced four new distinct yet harmonious styles to meet the brand’s diverse communication needs. The styles range from playful to impactful to suit the business's emerging needs across industries.
4.
Rakuten Sans Type
TYPE DESIGN, ART DIRECTION
Led the creation of the new corporate typeface design for Rakuten Inc — Rakuten Sans. The new typeface aims to visually embody Rakuten’s brand persona that stands for optimistic, warm, and bold in spirit as well as to help unifying the brand and its consistent use across global touch points. The new font system introduced four new distinct yet harmonious styles to meet the brand’s diverse communication needs. The styles range from playful to impactful to suit the business's emerging needs across industries.
5.
SUPER NIGHTER BASEBALL GAME
EVENT DESIGN, PACKAGING
Led the creative concept and design for Rakuten’s annual baseball game, the SuperNighter Finals. This is a large-scale brand event celebrating community and team spirit for the Rakuten Eagles. I oversaw the full design process from event identity and visual concept to execution and partner collaborations. The work extended across on-site experiences, promotional materials, and social activations, creating a unified visual language that captured the excitement and energy of the game.
5.
SUPER NIGHTER BASEBALL GAME
EVENT DESIGN, PACKAGING
Led the creative concept and design for Rakuten’s annual baseball game, the SuperNighter Finals. This is a large-scale brand event celebrating community and team spirit for the Rakuten Eagles. I oversaw the full design process from event identity and visual concept to execution and partner collaborations. The work extended across on-site experiences, promotional materials, and social activations, creating a unified visual language that captured the excitement and energy of the game.
5.
SUPER NIGHTER BASEBALL GAME
EVENT DESIGN, PACKAGING
Led the creative concept and design for Rakuten’s annual baseball game, the SuperNighter Finals. This is a large-scale brand event celebrating community and team spirit for the Rakuten Eagles. I oversaw the full design process from event identity and visual concept to execution and partner collaborations. The work extended across on-site experiences, promotional materials, and social activations, creating a unified visual language that captured the excitement and energy of the game.
5.
SUPER NIGHTER BASEBALL GAME
EVENT DESIGN, PACKAGING
Led the creative concept and design for Rakuten’s annual baseball game, the SuperNighter Finals. This is a large-scale brand event celebrating community and team spirit for the Rakuten Eagles. I oversaw the full design process from event identity and visual concept to execution and partner collaborations. The work extended across on-site experiences, promotional materials, and social activations, creating a unified visual language that captured the excitement and energy of the game.
6.
APPLE
CAMPAIGN, MARKETING
Concept and visual execution behind the creative development of global launch campaigns at Apple. The project scale varies from individual products to group wide event design with the purpose of translating complex product innovation into clear, emotionally resonant visual stories. Ensured visual continuity and strategic alignment between design intent and business goals all the way from early concept ideation to final execution across retail, OOH, and digital experiences.
6.
APPLE
CAMPAIGN, MARKETING
Concept and visual execution behind the creative development of global launch campaigns at Apple. The project scale varies from individual products to group wide event design with the purpose of translating complex product innovation into clear, emotionally resonant visual stories. Ensured visual continuity and strategic alignment between design intent and business goals all the way from early concept ideation to final execution across retail, OOH, and digital experiences.
6.
APPLE
CAMPAIGN, MARKETING
Concept and visual execution behind the creative development of global launch campaigns at Apple. The project scale varies from individual products to group wide event design with the purpose of translating complex product innovation into clear, emotionally resonant visual stories. Ensured visual continuity and strategic alignment between design intent and business goals all the way from early concept ideation to final execution across retail, OOH, and digital experiences.
6.
APPLE
CAMPAIGN, MARKETING
Concept and visual execution behind the creative development of global launch campaigns at Apple. The project scale varies from individual products to group wide event design with the purpose of translating complex product innovation into clear, emotionally resonant visual stories. Ensured visual continuity and strategic alignment between design intent and business goals all the way from early concept ideation to final execution across retail, OOH, and digital experiences.
7.
BUTTER
BRANDING, UIUX
Butter was set out to reimagine how students connect, collaborate, and exchange value during 2020, a year defined by disruption and challenges. Born out of a desire to create a more human-centered, co-learning culture, Butter is a bartering app built for students to exchange services beyond monetary terms. From brand concept to product execution, I led the initiative across all fronts: shaping the product vision, crafting the brand identity, and driving the go-to-market strategy. Butter champions cross-disciplinary collaboration and fosters a community where skills, ideas, and support flow freely.
7.
BUTTER
BRANDING, UIUX
Butter was set out to reimagine how students connect, collaborate, and exchange value during 2020, a year defined by disruption and challenges. Born out of a desire to create a more human-centered, co-learning culture, Butter is a bartering app built for students to exchange services beyond monetary terms. From brand concept to product execution, I led the initiative across all fronts: shaping the product vision, crafting the brand identity, and driving the go-to-market strategy. Butter champions cross-disciplinary collaboration and fosters a community where skills, ideas, and support flow freely.
7.
BUTTER
BRANDING, UIUX
Butter was set out to reimagine how students connect, collaborate, and exchange value during 2020, a year defined by disruption and challenges. Born out of a desire to create a more human-centered, co-learning culture, Butter is a bartering app built for students to exchange services beyond monetary terms. From brand concept to product execution, I led the initiative across all fronts: shaping the product vision, crafting the brand identity, and driving the go-to-market strategy. Butter champions cross-disciplinary collaboration and fosters a community where skills, ideas, and support flow freely.
7.
BUTTER
BRANDING, UIUX
Butter was set out to reimagine how students connect, collaborate, and exchange value during 2020, a year defined by disruption and challenges. Born out of a desire to create a more human-centered, co-learning culture, Butter is a bartering app built for students to exchange services beyond monetary terms. From brand concept to product execution, I led the initiative across all fronts: shaping the product vision, crafting the brand identity, and driving the go-to-market strategy. Butter champions cross-disciplinary collaboration and fosters a community where skills, ideas, and support flow freely.
8.
DESIGNING FOR FREEDOM
TYPOGRAPHY, POSTER, MOTION
Poster design for the onsite event “Designing for Freedom” at Grace Farms. The set brings in tactile elements as well as interior experience with the site’s organic architecture. The poster series merges typography, photography, and texture to evoke a sense of imagination, equity, and possibility brought to life through a vivid, expressive palette.
8.
DESIGNING FOR FREEDOM
TYPOGRAPHY, POSTER, MOTION
Poster design for the onsite event “Designing for Freedom” at Grace Farms. The set brings in tactile elements as well as interior experience with the site’s organic architecture. The poster series merges typography, photography, and texture to evoke a sense of imagination, equity, and possibility brought to life through a vivid, expressive palette.
8.
DESIGNING FOR FREEDOM
TYPOGRAPHY, POSTER, MOTION
Poster design for the onsite event “Designing for Freedom” at Grace Farms. The set brings in tactile elements as well as interior experience with the site’s organic architecture. The poster series merges typography, photography, and texture to evoke a sense of imagination, equity, and possibility brought to life through a vivid, expressive palette.
8.
DESIGNING FOR FREEDOM
TYPOGRAPHY, POSTER, MOTION
Poster design for the onsite event “Designing for Freedom” at Grace Farms. The set brings in tactile elements as well as interior experience with the site’s organic architecture. The poster series merges typography, photography, and texture to evoke a sense of imagination, equity, and possibility brought to life through a vivid, expressive palette.
From working independently to leading a multidisciplinary team, Chaoqun Wang has built her career rooted in mentorship, collaboration, and community building. She currently serves on international design award juries that help to recognize and elevate the next generation of creative talents.
From working independently to leading a multidisciplinary teams, Qun Wang has built her career rooted in mentorship, collaboration, and community building. She currently serves on international design award juries that help to recognize the next generation of creative talents.
Work Experience
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Recognition & Awards
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Get in touch
2025 © Chaoqun.Design
Tuesday, Oct 28, 2025
Get in touch
2025 © Chaoqun.Design
Get in touch
2025 © Chaoqun.Design
Tuesday, Oct 28, 2025
Get in touch
2025 © Chaoqun.Design
Tuesday, Oct 28, 2025